Questions To Ask Yourself When Choosing A Niche For Your Crochet Business
Figuring it out
Anyone who enjoys crocheting or knitting understands that there are many projects and ideas under the sun when it comes to the craft. You become so excited that you’ve learned a new skill that you want to make everything! I’ve found myself many times looking for patterns and ideas to crochet and ended up making something I initially wasn’t searching for or even really interested in making. I kept crocheting things I thought other people would want to buy. I would show up to craft fairs with a bunch of random items. I remember one year I sold hats, bags, scarves, cup cozies, and jewelry all on the same table.
It took me years to realize that I couldn’t possibly make everything. Yes, years! It’s easy to get caught up in the latest crochet/ knitting trends on social media. There is absolutely nothing wrong with participating in them. But if you plan on taking your crochet/ knitting business to the next level you may want to ask yourself this question: What separates your craft from everyone else’s?
Here are a few questions to ask yourself
What are you mostly interested in making?
What kind of themes and ideas inspire you to create?
What are your most searched ideas when it comes to searching for patterns?
Who is your targeted audience?
Are you creating things for a certain age group? or community?
A few examples of crochet niches:
Clothing
Home Decor
Accessories
Art
Amigurumi
Toys
Plushies
Pet Items
Seasonal Items
Baby And Children Items
Breaking It Down Further
The list of crochet niche possibilities could honestly go on and on. You can even break down a niche into subcategories. For example, say you want to center your business around clothing. What kind of clothing do you make? what’s your creative focus?
More things to think about (Themes)
What is your theme if you choose to have one?
Do you only use a specific stitch or have a certain style that separates you from other creators?
Do you have a specific aesthetic you love and want to share with the world?
Do you like making things inspired by movies or TV shows you love?
Are you inspired by certain fashion eras like the Victorian era, old Hollywood, the 1990s, or the early 2000s? (side note there are way more I just listed a few)
In conclusion, choosing to niche down will separate what you create from others. Your business will stand out for its originality and uniqueness. Choosing a niche for your business is a big step to commit to, but I’ve found that it was the best decision for me to make. Just find what you love to create and stick to it. It’s that simple.
Creativity is allowing yourself to make mistakes. Art is knowing Which ones to keep.
-Scott Adams